Amazon’s AI ‘Interests’ Feature Revolutionizes Shopping

Are you tired of constantly searching for the latest gadgets, fashion trends, or hobby-related products? Amazon’s new AI-powered ‘Interests’ feature is here to do the work for you.

Imagine having a personal AI shopping assistant that understands your passions, whether it’s photography, gaming, home décor, or fitness gear—and scans Amazon’s vast store to find new arrivals, restocks, and deals just for you.

How Does It Work?

Create Your Shopping Prompt

The feature allows you to describe exactly what you are looking for using natural language. For example.

• Find me modern, industrial-style home décor under $100.
• I want the latest pickleball gear with top reviews.

This approach makes it easy to set your shopping preferences without complicated filters or manual searches.

Let AI Do the Work

Once you set your preferences, Interests works in the background, constantly scanning Amazon’s inventory. As soon as relevant products become available, you will receive notifications, saving you the hassle of repeated searches. The AI is designed to learn and improve, ensuring that recommendations become more refined over time.

Customize Your Preferences Anytime

If you want to adjust your search criteria, you can update your prompt to include specific details, such as brand preferences, color, materials, or price range. This flexibility allows you to narrow down options and find exactly what you need.

How to Use Interests?

Open the Amazon Shopping app, tap the ‘Me’ tab, then select the ‘Interests’ button.

On the Interests page, tap ‘Get Started’ and enter a detailed description of what you're looking for. You can add multiple prompts for different interests, making it easier to track various shopping needs.

Once your Interest prompt is created, it auto-saves and continuously updates. You’ll receive notifications when new products matching your description become available through the Interests button and the Homepage feed.

Refine your Interests by tapping the ‘pencil’ icon and adding details like color, material, or price range.

The Future of AI-Powered Shopping

Interests are part of Amazon’s broader strategy to integrate artificial intelligence into online shopping, making product discovery faster and more personalized. Along with AI Shopping Guides, smart search recommendations, and AI-powered product insights, this feature is set to transform the way customers find and purchase products.

As AI continues to evolve, Amazon’s goal is to make shopping more intuitive, ensuring customers spend less time searching and more time enjoying the products they love. With Interests, the perfect products come to you, not the other way around.