Problem with ribbon menu after creating set up

It is WPF project with ribbon menu.I have add the reference of ribboncontrollibrary,and then window.shell  reference is also added .After creating the out put using visual studio set up project .the setup.exe is installed successfully but it is not working .The assembly of the ribbon is lost .

Also it is not running in windows 7 machine.


And following are the error that i am getting when try to run the shot cut of the project(it is successfully installed ).