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How to setup search site collection with synopses

Dear Team,
 
How to configure to search site collections by keywords or synopses?
 
For example, assume  https://test.sharepoint.com/sites/Test/  my site collection URL . I want to set a keyword for this site "Test" when people search with Test it should display my site collection URL 
 
Please note that we are using SharePoint Online  
 
Best regards